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The Importance of Stakeholder Engagement
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Airwalk Reply turned 10 recently. As we approached that milestone, we found ourselves reflecting on what we had achieved so far and planning how we would take the business to the next level.
As a consultancy, we are a people business. Our team and their collective expertise are our product. There is nothing more important to us than creating a culture that makes great people want to come and work here.
To preserve the best bits of Airwalk Reply as we grew, we wanted to uncover the behaviours, beliefs and processes that had made us successful, and make sure that those were properly reflected in our core values.
We always knew we would involve the whole company in developing our new set of values.
We were clear that this was never about sticking a new set of buzzwords on the wall. This was about uncovering what our culture already was, turning that into a set of values and behaviours that we think will help preserve that culture, and aligning the whole busines around them.
We wanted to know what our employees experience of working here was. How did they feel about Airwalk Reply, the work we do, the future and their colleagues? And importantly, what sort of Airwalk Reply would they be proud to work in as we grow?
The power of good values comes from the alignment of the organisation around those values, not from the actual values themselves. On their own these values don’t drive action and each of them will mean something different to different people.
So, we also developed several sub-values. These are behaviour statements – the bits that define how the main values might be lived out day to day.
They aren’t exhaustive, but they seek to clarify what each value means to us at Airwalk Reply and to provide some examples of what they mean day to day. They remove ambiguity.
We are absolutely clear that these values are a two-way deal. They set out the behaviours that we expect to see in our team, but they also require us as a business to keep demonstrating how we are living up to them.
We are passionate and enthusiastic about our work and take pride in what we deliver
We support and trust our colleagues and clients. We are respectful and dependable
We act with integrity and honesty at all times
Complexity is our strong suit. We look for opportunities to innovate, be challenged, learn and grow
We are human. Our people are independently minded and professional but also personable and authentic
“Airwalk genuinely follows its company values, which I believe is actually pretty rare in most companies today. They are great values too!”
“I've been really impressed by the supportive culture and focus on employee wellbeing during the pandemic”
“The benefits scheme does the basics excellently. Isn’t that what people want – to be well paid with a range of benefits (birthday vouchers/fundraising/social events/cycle scheme/parental policies/ and fantastic L&D opportunities - nothing is off limits”
“There are lots of opportunities to progress and to take on a variety of work. The business really cares about creating a positive workplace and do lots to make sure we are ok and looked after. There is a real focus on learning and development”
“Since I joined Airwalk Reply I have been given time and space to develop myself. I feel empowered to learn new things, I have been given the opportunity to try something new, to make mistakes and more importantly to learn from them. Thank you”
“The 'can do’ spirit and caring for each other is exceptional”
“Management are very good in the sense that they're approachable and they will make changes if needed. They're not bound by other factors like in some big companies I've worked for. If they think you deserve a pay rise, they give you a pay rise, if you want training, you get it, if you want to work on something else, they can help you there. They will listen and help you because they realise, unlike many companies, that helping you be happy and skilled in your work is in the best interests of the customer”
“There are no hierarchical boundaries, you can speak to all levels of the company openly and freely knowing you are being listened to and respected.”
“Bring Your Personality' is one of the company's five values, so people are actively encouraged to be their entire selves at work”
“There is a huge focus on learning and development within the company”
“The management team understand that people have lives to live, as well as jobs to do”
"I have children and my manager allows me to work flexibly when I have last-minute childcare demands, this support I find invaluable"
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