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Cloud Financial Management (FinOps)

With businesses increasingly moving to the cloud and the forecast for the global cloud storage market projected to grow from USD 78.6 billion in 2022 to USD 187.3 billion by 2027 * , it has become more pertinent than ever for organisations to take control of their cloud costs and be able to understand the business value equated to these costs.

Within Airwalk Reply, we refer to the practise of technology optimising the cost and ROI of cloud and technology spend as FinOps. It aims to bring accountability to the variable spend model of the cloud, bringing control, visiblity and optimisation to the fore, as well as a keen eye on value. 

The challenge

The proactive management of public cloud finances for organisations can be complex and difficult to deliver, with many organisations at the very beginning of this journey. Common issues we see include: 

  • Convoluted reconciliation of cloud consumption across the organisation
  • Cost reduction opportunities difficult to implement on wide scale
  • Future consumption forecasting challenging due to dynamic nature of the cloud
  • Ability of DevOps teams to spend at will, with lack of control mechanisms 

How we can help

Our Financial Management (FinOps) service is designed to help clients address these issues and a multitude of others by providing a framework that can be adapted to your specific goals and the stage you are at on your cloud adoption journey.

Our focus is on enabling you to achieve your goals and exploit the opportunities cloud provides to your organisation, now and in the future. We bring unique expertise, frameworks and methods - not to mention significant experience and a track record of successful financial management - to make this happen.

Ultimately, our service provides clients with guidance, support, expertise and capabilities that enable cloud cost optimisation through: 

  • Rapid identification and elimination of waste
  • Design, development and evolution of an organisational FinOps strategy
  • Pragmatic and implementable plan to achieve that strategy
  • Delivery of key components such as alerts, reporting and tooling to enable effective, scaled management of cloud finances
  • Negotiation of enterprise agreements with Cloud Service Providers (CSPs) to allow substantial discounts 

The outcomes

By engaging Airwalk Reply to support you in developing and implementing a robust, consistent and efficient approach to cloud financial management, your organisation will achieve many significant benefits: 

  • Increased efficiency and reduced spend on public cloud services
  • Automated and ongoing cost management across your entire cloud estate
  • Increased confidence in ability of Dev teams to manage budget 


FinOps Service Modules


Cloud financial strategy

Development of financial strategy for management of cloud costs.


Cloud financial management (FinOps) framework

Development of framework for cloud financial management (FinOps).


Cost reduction analysis

Comprehensive review of existing cloud estate and consumption costs.


Business case and benefits tracking

Formulation of business case for cloud investment, delivered at organisational, business unit and programme level as required.


Enterprise supplier contract negotiation

Engagement with CSPs to agree Enterprise agreements, with objective to drive volume discounts.


FinOps Tooling, Reporting, & Automation

Analysis, design and delivery of tooling and automation to enable effective and efficient cost management across cloud estate.

Client Case Studies