At Airwalk Reply, we believe that strong business analysis capability is essential to any complex organisation looking to deliver new services, drive transformation, or navigate change.
The typical functions of a Business Analyst include requirements elicitation, user story development, stakeholder engagement, and strengthening relationships between business and tech teams. These tasks are unlikely to disappear anytime soon, nor will they be replaced in their entirety by AI, but the focus for BA’s is shifting. Based on our experience across the public sector and financial services, we’ve seen how BA’s can unlock strategic value far beyond traditional expectations.
Here we outline areas where strategic analysis and business analysis capabilities are making a measurable impact.
Adoption of Digital Transformation
An organisation may have a vision for the new technology it wants to adopt, but it might not understand how to make it a reality. A BA can turn that vision into a set of clear, prioritised deliverables to improve systems and processes that will realise actual business benefits and enhance user experience. Through the application of solid business case foundations, they can avoid focusing on ‘shiny new toys’ that do not address actual problems or deliver real improvements.
Big Data and Business Intelligence
There are a lot of buzzwords, and it’s easy to be daunted by jargon-filled articles. Using data to give insights, make predictions, and tailor responses can unlock a world of deeper understanding of what drives your customers. Business Analysts work with stakeholders to understand what questions they have and find the data that will help provide the answers. Business Analysts ensure that data is relevant, accurate, and tailored to the target audience, enabling end users to trust the insights, understand key figures and trends, and make confident, informed decisions that drive optimal change.
Operational Resilience
Recent high-profile disruptions have exposed the fragility of core services in many organisations. These incidents have highlighted gaps in preparedness, resilience, and recovery planning, driving the urgent need for proactive risk identification and robust continuity strategies. BA’s play a vital role in strengthening operational resilience by identifying sector-specific risks, mapping critical processes and supporting the development of robust continuity and recovery plans.
Their work ensures that resilience isn’t just a one-off exercise; it’s a capability embedded in the organisation through process analysis and operating model definition.
Cost Optimisation
Organisations might not be keen to create US Government/Elon Musk ‘DOGE’ style teams, but it is a solid principle to invest some time and effort into finding the current inefficiencies and implement steps to improve processes and reduce costs. Using their process knowledge, data-driven insights and stakeholder relationships BA’s are uniquely placed to identify inefficiencies and missed opportunities.
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